Krasen Markov

SEO is changing and in 2021, there are a few ways that the landscape has shifted. In this video, John Lincoln gives 14 action items to win in search engine optimization in 2021. First, you need to create SEO content around all the things that your customers search for. Next, you need to update your SEO content often. You also need to have longform content, check your click through rates and consider using AMP. When it comes to SEO in 2021, schema is going to be helpful, as well as HTTPS, links, social shares and growing the branded search for your company name. SEO in 2021 needs to focus on BERT, EAT and video should be an important part of your strategy. You also want to look at international SEO in 2021. Finally, core web vitals are going to be very important to SEO in 2021.

SEO can take a long time to get any kind of meaningful results. While you can’t “force” Google to rank you faster, there are actually a number of quick things you can do to improve SEO for your website. One of the easiest things you can do is improve page speed with lazy load. When you implement lazy loading, things like images or videos will only load when they’re visible on the page. This will reduce initial page load time, initial page weight, and system resource usage, all of which should positively impact performance. Find out what tools you’ll need to enable lazy loading in the video. Next, improve clickthrough rate for pages ranking on page one. It’s widely accepted in the SEO community that pages with a higher clickthrough rate can help increase rankings. And since 75% of users never scroll past the first page of search results, it’s better to focus on improving CTR for your first page rankings. Learn how to do this in the video. Third, send emails to everyo

What’s the difference between SEO and SEM? When should you be using them? In this tutorial, you’ll learn the difference, plus when and where you should using SEO, PPC, or both. Search engines are the best traffic source for any website. In fact, around 5 billion searches happen on Google every single day. It’s also been reported that search engines drive 10 times more traffic to shopping sites than social media . And 72% of consumers who did a local search visited a store within 5 miles. With that said, SEO and PPC are both important. Think about it: search engines are businesses. They need to make money in order to operate. As a result, most, if not all platforms will give premium placements to paying customers. For commercial keywords, the entire fold is covered in ads, making organic results near invisible. A searcher would have to scroll down for a while before even entertaining the thought of going to your page. However, Google doesn’t show ads on every page for eve

Today I’m going to share with you SEO in 2019 - what will and won’t work. As time goes on SEO is becoming harder and harder. So should you even do SEO anymore? Of course you should! Majority of the people click on organic listings and not paid listings. In this video you’ll learn 6 SEO tips and I’ll share with you SEO in 2019 - what works and what doesn’t work. The first tip I have for you is, blogging drives a ton of traffic. You guys know that, Google loves content, as they say, content is king. But here's the thing, there's over a billion blogs right now. So, if you go out there and you just write tons of blog posts because your competitors rank for all these terms, it won't work. Regurgitating the same information over and over again won't produce results in 2019. What you need to do is create a new unique spin. You have to write about fresh stuff that people haven't seen. So instead of focusing on writing a blog post every day, maybe write a

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