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Showing posts from December, 2019

SEO Tips to Improve Organic Traffic in Under 15 Minutes

SEO can take a long time to get any kind of meaningful results. While you can’t “force” Google to rank you faster, there are actually a number of quick things you can do to improve SEO for your website. One of the easiest things you can do is improve page speed with lazy load. When you implement lazy loading, things like images or videos will only load when they’re visible on the page. This will reduce initial page load time, initial page weight, and system resource usage, all of which should positively impact performance. Find out what tools you’ll need to enable lazy loading in the video. Next, improve clickthrough rate for pages ranking on page one. It’s widely accepted in the SEO community that pages with a higher clickthrough rate can help increase rankings. And since 75% of users never scroll past the first page of search results, it’s better to focus on improving CTR for your first page rankings. Learn how to do this in the video. Third, send emails to everyo

SEO vs. SEM: What’s the Difference and Why You Should Care

What’s the difference between SEO and SEM? When should you be using them? In this tutorial, you’ll learn the difference, plus when and where you should using SEO, PPC, or both. Search engines are the best traffic source for any website. In fact, around 5 billion searches happen on Google every single day. It’s also been reported that search engines drive 10 times more traffic to shopping sites than social media . And 72% of consumers who did a local search visited a store within 5 miles. With that said, SEO and PPC are both important. Think about it: search engines are businesses. They need to make money in order to operate. As a result, most, if not all platforms will give premium placements to paying customers. For commercial keywords, the entire fold is covered in ads, making organic results near invisible. A searcher would have to scroll down for a while before even entertaining the thought of going to your page. However, Google doesn’t show ads on every page for eve