Krasen Markov

What’s the difference between SEO and SEM? When should you be using them? In this tutorial, you’ll learn the difference, plus when and where you should using SEO, PPC, or both. Search engines are the best traffic source for any website. In fact, around 5 billion searches happen on Google every single day. It’s also been reported that search engines drive 10 times more traffic to shopping sites than social media . And 72% of consumers who did a local search visited a store within 5 miles. With that said, SEO and PPC are both important. Think about it: search engines are businesses. They need to make money in order to operate. As a result, most, if not all platforms will give premium placements to paying customers. For commercial keywords, the entire fold is covered in ads, making organic results near invisible. A searcher would have to scroll down for a while before even entertaining the thought of going to your page. However, Google doesn’t show ads on every page for eve...