Krasen Markov

If you run a local business in Germany, Austria, or Switzerland, SEO looks simple on paper. In practice, it’s messy. You’re not competing with the whole internet. You’re competing inside a city, often inside a specific neighborhood. And most of your customers search with clear intent: “cleaning service Zurich”, “tax advisor Munich”, “physio near me”. That changes how SEO should be done. 1. Local intent beats everything else In the DACH region, search behavior is direct. People don’t browse for long. They search, scan a few results, and act. That means: Your pages must match exact services Your location must be obvious Your content must answer quickly If someone lands on your page and needs to figure out what you do or where you work, you’ve already lost them. 2. One service = one page A common mistake is listing everything on one page. Example: a cleaning company with a single “Services” page that includes office cleaning, end-of-tenancy cleaning, window cleaning, etc. That doesn’t ran...