Google's Search Engine Optimization Starter Guide

Search engine optimization is often about making small modifications
to parts of your website. When viewed individually, these changes
might seem like incremental improvements, but when combined with
other optimizations, they could have a noticeable impact on your
site's user experience and performance in organic search results.
You're likely already familiar with many of the topics in this guide,
because they're essential ingredients for any web page, but you may
not be making the most out of them.

This document first began as an effort to help teams within Google,
but we thought it'd be just as useful to webmasters that are new to
the topic of search engine optimization and wish to improve their
sites' interaction with both users and search engines. Although this
guide won't tell you any secrets that'll automatically rank your site
first for queries in Google (sorry!), following the best practices
outlined below will make it easier for search engines to crawl, index
and understand your content.

OPTIMIZE YOUR WEBSITE

Follow these simple tips to help Google understand the content on your site. This information helps deliver great results to searchers (your future customers)!

1. LOOK GOOD IN THE SEARCH RESULTS
2. HELP GOOGLE UNDERSTAND IMAGES
3. UPDATE AND KEEP GOING

Download Google's Search Engine Optimization
Starter Guide