Search Engine Optimization ( SEO ) is the method by which any kind of web content gets noticed, and is therefore also referred to as an “internet marketing strategy.” A properly-optimized page will organically climb the ranks of results produced for a given keyword by search engines, and therefore receive a very large amount of targeted traffic. This process is the only free way of getting your website onto, for example, the first page of Google results when someone researches your product or subject. Such is the ultimate goal of SEO, as remarkably few people venture beyond the second page of Google when searching, rendering results on even the third or fourth page practically invisible. The process of SEO involves removing barriers to the indexing activities of major search engines, keyword research, optimizing content so that it is easily recognized and categorized (such as the proper use of tags, titles, headers, and sub-headers), and the accruing of inbound links. Social medi...