On September 1, 2016, Google launched a massive local algorithm update. “Possum”, as it is now known as in the SEO community. While we are still learning the full implications of this update, there are a few things we do know.
The evidence seems to show this update only impacted ranking in the 3-pack and Local Finder (Local results or Google Maps results).
The main purpose of this update was to diversify the local results and also prevent spam from ranking as well.
Some in the industry are calling this the biggest update to Local since Pigeon in 2014.
In this video, we will talk about 3 of the most important impacts this update has had on the local search results.
1. Businesses outside the physical city boundaries are getting better visibility.
2. Google has turned up the heat on address filtering.
3. The results are being more tailored to specific users.